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MARKETING NEWS HEADLINES: March 2011

March 3, 2011

 80% Internet users look for health information online

A study released in February this year on U.S. consumer internet use from the Pew Internet and American Life project,showed that eight-in-ten internet users look online for health information, making this the third most popular use of the internet behind email and search engine use.As only ~75% of U.S. adults use the internet, it means that 59% of adults are health-seekers. The most likely groups of people who look for such information online are white, non-hispanic, younger adults and those with higher incomes and levels of education. The report can be found at Pew Research: www.pewresearch.org

Source: MarketingCharts.com; 3rd March. Full story available at: http://www.marketingcharts.com/direct/8-in-10-web-users-look-for-online-health-data-16107/ 

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