MARKETING NEWS HEADLINES: March 2011
March 3, 2011
Physician website visits driven by direct navigation and natural search
A study conducted by comScore and ImpactRx on Physicians online behaviour in Q3 2010, has shown the majority of website visits made, resulted from natural search and non-referred direct access.The majority of visits to sites such as Pharmacy Services, Pharma support and Clinical Sites came from non-referred traffic which includes bookmarking or direct use of an url to access the site. Pharmaceutical company visits from paid search were the highest at 7%, however paid search was only a small contributor to overall physician traffic to health-related sites.According to the authors of the survey, these results highlight the importance of brand-building and SEO effectiveness in reaching physicians online.
Source: MarketingCharts.com; 3rd March. See full story at: http://www.marketingcharts.com/uncategorized/direct-access-natural-search-lead-to-online-physician-visits-16379/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink